The project's aim was to create a social media ad targeted at young women in their 20-30's. The ad had to grab people's attention, raise brand awareness and ultimately drive sales.
With complete freedom regarding the creation, process, and design of the ad I started the project with Research. Researching Fastic, getting to know what their goals and values are, continued my research with competitors and other diet-providing apps, client reviews, and opinions, their wishes and needs - their likes and dislikes - all the information needed to ensure a true Human-Centered Design.
Having in mind that Fastic provides a holistic and healthy approach to fasting and dieting, through mindfulness and deep care for their customers, with professional dietitians, trainers, and psychologists at their client's disposal, and the accumulated research to back me up I proceed to put down the ideas that started to pop up in my mind.
Few keywords were immediately resonating with me and I knew that I wanted to base the campaign around them - the healthy, holistic approach of the company. The idea of "having fun" while fasting, through mindfulness, training, and meditation. Learning new recipes, and connecting with other people while achieving your goals on your personal journey.
I am extremely happy to share the feedback from the campaign:
"We have some exciting news your ad is performing very well and is showing the best performing for the current month and better than our old winning ads."
- Lauren Trent @ Fastic
Here is the final campaign, hope you like it:
Do you want a winning ad?
