A collaboration between Vice and Vans - The First Millennial Brand festival - Into their shoes.
Bachelor Thesis Project: IED Barcelona
Client: Vice.
Problem: How to introduce Vice as an advertising agency into the market?
Client: Vice.
Problem: How to introduce Vice as an advertising agency into the market?
Vice is actually a huge media umbrella but many people only know them as that "punky" magazine and not as an advertising agency or the media giant they actually are.
As a media giant Vans also collaborate with other like-minded brands, some of them are: Nike, Adidas and Vans.
Apart from being know as "that punky magazine" Vice are also quite transparent and edgy with their communication.
Millennials are the next buyers and in order for Vice to be able to get the clients they want they need to show they speak gen y's language.
Idea & Solution: Through a collaboration between Vice and other like-minded brand, with similar values, such as Vans in The First Brand festival - #intotheirshoes.
Aim: Closing the communication gap between agencies and the young public while also making sure brands know what young people need and are looking for.
Method: Establish Vice as a competent ad agency that knows how to "put itself into the shoes" of gen z & gen y/millennials, that knows how to communicate with young people, collaborate with brands in fun ways, organize events as "cool people that know their stuff".
Method: Establish Vice as a competent ad agency that knows how to "put itself into the shoes" of gen z & gen y/millennials, that knows how to communicate with young people, collaborate with brands in fun ways, organize events as "cool people that know their stuff".
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